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Maserati
Maserati

Type

Manufacturer

Foundation Year

1914

Founder/s

Alfieri Maserati

Country

Italy

Headquarters

Modena
About this brand

In the grand, theatrical opera of Italian motoring, Ferrari is the screaming tenor, demanding attention with every high C. Lamborghini is the raging bull, sheer physical force and aggression. But Maserati? Maserati is the baritone. It is deep, resonant, and effortlessly sophisticated. It is the marque of the aristocracy, a brand that implies you have nothing left to prove. For over a century, the Trident has graced the grilles of cars that balance on the razor’s edge between the race track and the Riviera. To drive a Maserati is to understand a specific kind of Italian duality: the ability to craft a machine of violent speed and clothe it in a suit of impeccable tailoring. It is a history defined by five brothers, two Indianapolis 500 victories, one Juan Manuel Fangio, and a survival instinct that would put a cockroach to shame. 

The story begins in Bologna, 1914, with the Maserati brothers: Alfieri, Bindo, Carlo, Ettore, and Ernesto. They were not industrialists; they were mechanics, obsessed with the internal combustion engine. Their logo, the Trident, was lifted from the statue of Neptune in Bologna’s Piazza Maggiore, suggested by the sixth brother, Mario, the artist of the family. It was a symbol of strength and vigor, and it was prophetic. Their first car, the Tipo 26, debuted at the 1926 Targa Florio. Alfieri drove, and the mechanic riding shotgun was his brother Guerino. They won their class. The die was cast. This was a family business, forged in oil and dust. 

The pre-war era of Maserati is often overshadowed by the rise of Alfa Romeo and the Germans, but it contains a singular achievement that no other Italian manufacturer—not Ferrari, not Lamborghini—can claim. In 1939 and 1940, a Maserati 8CTF “Boyle Special”” driven by the American Wilbur Shaw, won the Indianapolis 500. Back-to-back victories at the Brickyard. It cemented Maserati’s reputation as a global engineering powerhouse, capable of beating the Americans on their own high-speed ovals. 

However, the romantic heart of the Maserati legend beats strongest in the 1950s. The family had sold the company to the Orsi family and moved to Modena, but the racing spirit remained undiluted. The car that defined this era, and perhaps the most beautiful Formula 1 car ever built, was the Maserati 250F. It was not the most technologically advanced car of its time, but it was perfectly balanced, user-friendly, and devastatingly fast. In 1957, it was the chariot for Juan Manuel Fangio’s fifth and final World Championship. The German Grand Prix at the Nürburgring that year is widely considered the greatest drive in history. Fangio, pitting for fuel and tires, lost the lead to the Ferraris of Hawthorn and Collins. He rejoined nearly a minute behind. In the 250F, he proceeded to break the lap record on every single lap, catching and passing the Ferraris on the penultimate lap to win. It was the zenith of the front-engine era, a moment of pure magic that belongs entirely to the Trident. 

While Fangio was conquering the world, the engineers were innovating. They created the Tipo 61 “Birdcage”. To save weight and increase rigidity, engineer Giulio Alfieri welded together hundreds of tiny, spaghetti-thin steel tubes to form the chassis. It was an intricate web of engineering genius. The Birdcage was fragile, but it was incredibly light and agile, dominating American sports car racing in the hands of legends like Stirling Moss and Dan Gurney. 

But races do not pay the bills. In 1957, after the glorious F1 title, Maserati withdrew from factory racing to focus on road cars. It was a pivot that saved the company and invented a genre. The 3500 GT, launched in 1957, was the first true mass-production Maserati. It was a revelation. It combined the race-bred straight-six engine of the 350S with a luxurious, Touring-bodied coupé shell. It was not a nervous race car for the road; it was a Gran Turismo in the truest sense—fast, comfortable, and devastatingly chic. It was the car that brought Maserati from the paddock to the palace. 

The 1960s saw the brand embrace this new identity of high-speed luxury. The Maserati Ghibli, penned by a young Giorgetto Giugiaro at Ghia, is arguably one of the most beautiful cars ever made. Long, low, and shark-like, it hid a thundering 4.7-litre V8 engine. It was the car for the jet set, the playboys, and the cinema stars. Maserati was out-cooling Ferrari. 

Then came the technological ambition of the 1970s, fueled by a takeover from Citroën. Yes, the French giant bought the Italian aristocrat. The result was the Maserati Bora, a mid-engined supercar that featured Citroën’s high-pressure hydraulics for the brakes, the pedal box, and even the driver’s seat adjustment. It was a spaceship, far more civilized than the Lamborghini Miura, but the marriage was doomed. The 1973 oil crisis shattered the market for thirsty V8s. Citroën went bankrupt, and Maserati was placed in liquidation. 

It was saved by the government and an unlikely hero: Alejandro de Tomaso. The Argentine rebel took control in 1975. His tenure is controversial. He moved the brand downmarket with the Biturbo. The Biturbo is often mocked for its reliability woes and boxy styling, but we must look at it through the lens of history: it saved the company. It was the first production car with twin turbochargers, bringing supercar acceleration to a saloon chassis. It sold in huge numbers, keeping the lights on in Modena when the illustrious name was on the brink of extinction. 

The modern renaissance began in 1993, when Fiat bought the company and, in a twist of supreme irony, handed control to Ferrari. The old enemy was now the parent. Under Ferrari’s stewardship, quality returned. The 3200 GT, with its boomerang taillights, and the subsequent GranTurismo, with its glorious, naturally aspirated Ferrari-derived V8, restored the brand’s soul. The sound of a modern Maserati V8—a cross-plane crank rumble that screams at the top end—is one of the finest aural experiences in the automotive world. 

And then, just to prove they hadn’t forgotten how to race, they built the MC12. Based on the Ferrari Enzo chassis but longer, wider, and possessing better aerodynamics, the MC12 was built to homologate the car for the FIA GT Championship. It didn’t just compete; it annihilated the competition. It was faster than the Ferrari it was based on, winning championship after championship and proving that the Trident was still the sharpest weapon on the grid. 

Today, Maserati faces a new frontier with the MC20 supercar and an electric future. But the essence remains. A Maserati is not for the person who wants the obvious choice. It is for the connoisseur who appreciates the lineage of Fangio, the engineering madness of the Birdcage, and the sheer, unadulterated romance of a cross-country drive in a Grand Tourer. It is a brand that has died a thousand deaths and risen every time, more beautiful and more defiant than before. La vita è bella in a Maserati.

 

Read the full history

Type

Manufacturer

Foundation Year

1914

Country

Italy

Founder/s

Alfieri Maserati

Headquarters

Modena
Maserati logo

Type

Manufacturer

Foundation Year

1914

Country

Italy

Founder/s

Alfieri Maserati

Headquarters

Modena
About this brand

In the grand, theatrical opera of Italian motoring, Ferrari is the screaming tenor, demanding attention with every high C. Lamborghini is the raging bull, sheer physical force and aggression. But Maserati? Maserati is the baritone. It is deep, resonant, and effortlessly sophisticated. It is the marque of the aristocracy, a brand that implies you have nothing left to prove. For over a century, the Trident has graced the grilles of cars that balance on the razor’s edge between the race track and the Riviera. To drive a Maserati is to understand a specific kind of Italian duality: the ability to craft a machine of violent speed and clothe it in a suit of impeccable tailoring. It is a history defined by five brothers, two Indianapolis 500 victories, one Juan Manuel Fangio, and a survival instinct that would put a cockroach to shame. 

The story begins in Bologna, 1914, with the Maserati brothers: Alfieri, Bindo, Carlo, Ettore, and Ernesto. They were not industrialists; they were mechanics, obsessed with the internal combustion engine. Their logo, the Trident, was lifted from the statue of Neptune in Bologna’s Piazza Maggiore, suggested by the sixth brother, Mario, the artist of the family. It was a symbol of strength and vigor, and it was prophetic. Their first car, the Tipo 26, debuted at the 1926 Targa Florio. Alfieri drove, and the mechanic riding shotgun was his brother Guerino. They won their class. The die was cast. This was a family business, forged in oil and dust. 

The pre-war era of Maserati is often overshadowed by the rise of Alfa Romeo and the Germans, but it contains a singular achievement that no other Italian manufacturer—not Ferrari, not Lamborghini—can claim. In 1939 and 1940, a Maserati 8CTF “Boyle Special”” driven by the American Wilbur Shaw, won the Indianapolis 500. Back-to-back victories at the Brickyard. It cemented Maserati’s reputation as a global engineering powerhouse, capable of beating the Americans on their own high-speed ovals. 

However, the romantic heart of the Maserati legend beats strongest in the 1950s. The family had sold the company to the Orsi family and moved to Modena, but the racing spirit remained undiluted. The car that defined this era, and perhaps the most beautiful Formula 1 car ever built, was the Maserati 250F. It was not the most technologically advanced car of its time, but it was perfectly balanced, user-friendly, and devastatingly fast. In 1957, it was the chariot for Juan Manuel Fangio’s fifth and final World Championship. The German Grand Prix at the Nürburgring that year is widely considered the greatest drive in history. Fangio, pitting for fuel and tires, lost the lead to the Ferraris of Hawthorn and Collins. He rejoined nearly a minute behind. In the 250F, he proceeded to break the lap record on every single lap, catching and passing the Ferraris on the penultimate lap to win. It was the zenith of the front-engine era, a moment of pure magic that belongs entirely to the Trident. 

While Fangio was conquering the world, the engineers were innovating. They created the Tipo 61 “Birdcage”. To save weight and increase rigidity, engineer Giulio Alfieri welded together hundreds of tiny, spaghetti-thin steel tubes to form the chassis. It was an intricate web of engineering genius. The Birdcage was fragile, but it was incredibly light and agile, dominating American sports car racing in the hands of legends like Stirling Moss and Dan Gurney. 

But races do not pay the bills. In 1957, after the glorious F1 title, Maserati withdrew from factory racing to focus on road cars. It was a pivot that saved the company and invented a genre. The 3500 GT, launched in 1957, was the first true mass-production Maserati. It was a revelation. It combined the race-bred straight-six engine of the 350S with a luxurious, Touring-bodied coupé shell. It was not a nervous race car for the road; it was a Gran Turismo in the truest sense—fast, comfortable, and devastatingly chic. It was the car that brought Maserati from the paddock to the palace. 

The 1960s saw the brand embrace this new identity of high-speed luxury. The Maserati Ghibli, penned by a young Giorgetto Giugiaro at Ghia, is arguably one of the most beautiful cars ever made. Long, low, and shark-like, it hid a thundering 4.7-litre V8 engine. It was the car for the jet set, the playboys, and the cinema stars. Maserati was out-cooling Ferrari. 

Then came the technological ambition of the 1970s, fueled by a takeover from Citroën. Yes, the French giant bought the Italian aristocrat. The result was the Maserati Bora, a mid-engined supercar that featured Citroën’s high-pressure hydraulics for the brakes, the pedal box, and even the driver’s seat adjustment. It was a spaceship, far more civilized than the Lamborghini Miura, but the marriage was doomed. The 1973 oil crisis shattered the market for thirsty V8s. Citroën went bankrupt, and Maserati was placed in liquidation. 

It was saved by the government and an unlikely hero: Alejandro de Tomaso. The Argentine rebel took control in 1975. His tenure is controversial. He moved the brand downmarket with the Biturbo. The Biturbo is often mocked for its reliability woes and boxy styling, but we must look at it through the lens of history: it saved the company. It was the first production car with twin turbochargers, bringing supercar acceleration to a saloon chassis. It sold in huge numbers, keeping the lights on in Modena when the illustrious name was on the brink of extinction. 

The modern renaissance began in 1993, when Fiat bought the company and, in a twist of supreme irony, handed control to Ferrari. The old enemy was now the parent. Under Ferrari’s stewardship, quality returned. The 3200 GT, with its boomerang taillights, and the subsequent GranTurismo, with its glorious, naturally aspirated Ferrari-derived V8, restored the brand’s soul. The sound of a modern Maserati V8—a cross-plane crank rumble that screams at the top end—is one of the finest aural experiences in the automotive world. 

And then, just to prove they hadn’t forgotten how to race, they built the MC12. Based on the Ferrari Enzo chassis but longer, wider, and possessing better aerodynamics, the MC12 was built to homologate the car for the FIA GT Championship. It didn’t just compete; it annihilated the competition. It was faster than the Ferrari it was based on, winning championship after championship and proving that the Trident was still the sharpest weapon on the grid. 

Today, Maserati faces a new frontier with the MC20 supercar and an electric future. But the essence remains. A Maserati is not for the person who wants the obvious choice. It is for the connoisseur who appreciates the lineage of Fangio, the engineering madness of the Birdcage, and the sheer, unadulterated romance of a cross-country drive in a Grand Tourer. It is a brand that has died a thousand deaths and risen every time, more beautiful and more defiant than before. La vita è bella in a Maserati.

 

Read the full history

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